Selling

Marketing Your Yacht

Wednesday, November 11th, 2009

1) Broker inspects the boat and provides owner with a list of service recommendations insuring the boat shows well. Only one chance to make a first impression.  Corrosion, odors, dirty bilges will keep shoppers from wanting your boat. We can recommend or manage service to be done on time and on budget to keep things moving.

2) Price, price, price… This is the most critical element. Price the boat to reflect her condition and equipment. Do not base your asking price on the price you paid 5 years ago. Look what is on the market today and what this amount of money can buy. Do you compete?

3) Make the public and brokers aware of her condition and availability. I cannot overemphasize the importance of the flow of information between brokerage firms. The yacht description, photos, details, condition and availability can quickly be distributed among brokers and firms. More sales are concluded as a result of this cooperation between brokers than pages of national advertising. Not all brokers or brokerage firms are fully cooperating with outside firms. This lack of cooperation slows down the sales process for the boat owner and can result in a lower sale price.

Walczak Yacht Brokerage Service has a strong reputation for assisting outside brokers in selling our listings. We offer courtesy showings and quickly get information of concern back to the interested parties.
Brokers and buyers alike spend a great deal of time shopping the multi-list websites. Our listings are updated daily to reflect changes in location, photos, equipment or service.

Full page national ads are professionally created to attract active boat buyers.
BOAT SHOWS are always an effective sales tool and Walczak Yacht participates in the major shows. You will find our boats, banners and brokers at Shows from Newport to Miami.